Resume

Creative Director
Maxar Technologies | 2013 - Present

As the Creative Director for Maxar, my ability to translate complex ideas, understand leading-edge technologies, and bridge marketing strategy with creative tactical execution allows me to lead my team of talented designers, developers, videographers, and animators as we make the complex understandable and create engaging and compelling content to tell the Maxar story. The breadth, depth, and technical complexity of the content provides tremendous creative opportunities while requiring an understanding of the underlying systems, technologies, and processes. I bring a heaping helping of nerd to the table... which helps a bit.

The Creative team is Maxar’s internal design agency. Our primary focus is Maxar visual brand and marketing support for the CMO organization. We also provide design services to the global Maxar organization comprised of over 4,000 team members supporting B2B and government sales, HR, and facilities.

The team completes over 900 projects a year including:

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    Dotcom corporate web development
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    Microsites and interactive landing pages
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    Video production, editing, and motion graphics
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    3D Animation and Illustration
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    Event booth design and support
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    Corporate collateral
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    Sales enablement
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    Social media graphics
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    Illustration and design
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    HR and facilities support

In my role as Creative Director, my responsibilities include:

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    Develop evolve, and document the Maxar brand
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    Collaborate with customers on complex campaign ideation
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    Bridge gaps between designers and clients—I speak both
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    Provide insight to align creative to strategic marketing goals
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    Ensure that all assets reflect the Maxar brand
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    Identify tools, platforms, and workflows to support the efficiency and effectiveness of the team
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    Manage the creative team’s budget
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    Identify, hire, and mentor team members
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    Review and proof all projects

Maxar has experienced significant strategic change through multiple mergers and acquisitions over the last seven years. In that time, I have successfully led the team through continuous marketing strategic realignment, four dotcom launches, the integration of multiple legacy brands, the expansion to four distinct brands, and the consolidation to one—three separate corporate rebrands within one year alone. Through all of the change, we effectively collaborated with the sales, product, and marketing organization to win business and drive revenue.

Email Marketing Manager
OtterBox | 2011 - 2013

I joined OtterBox to provide insight and expertise to implement email marketing campaign automation, consumer loyalty, and online customer support communications strategies to support OtterBox’s strategic growth. Prior to my arrival, OtterBox did not utilize email marketing automation and did not focus on SEO or SEM. I was part of an initiative to bring additional marketing, technical, and design experience to the e-commerce team.

As part of the e-commerce team, I worked closely with the web team, including SEO and SEM, to integrate data and behavior-driven email campaign automation with both dotcom and OtterBox’s CRM and ERP platforms.

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    Consumer transactional CRM, ERP and Bazaarvoice data integration
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    Analysis and development of customer data segmentation strategies
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    Worldwide deployment strategy and geography support
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    Design and deployment of consumer product launch emails
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    Design and deployment of retargeting marketing emails
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    Email marketing and communications support for customer service
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    Development of purchase-cycle automated email programs
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    Development of consumer loyalty email campaigns
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    Customer data cleansing, normalization, integration and analytics
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    Implementation of data processes to comply with CAN-SPAM
  • Campaign asset design and coding
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    Campaign analytics
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    Development of customer satisfaction surveys
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    Banner ad design
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    Ad placement strategies
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    A/B testing strategies
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    Campaign personalization
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    Web design and coding support for the e-commerce team
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    Monthly analytics analysis and reporting for otterbox.com

Ineractive Marketing Lead
IBM-InfoPrint Solutions | 2008 - 2011

InfoPrint Solutions was a joint venture between Ricoh and IBM. InfoPrint focuses on large format, high volume digital printers in the B2B space. As part of the digital marketing team, I developed and supported a wide variety of InfoPrint’s strategic marketing initiatives. With a narrow market, high product cost, and long sales cycles, we developed content and campaigns to create long term engagement, loyalty, product education, and interactive campaign assets to create engagement in the digital printer market. My responsibilities included: Management of InfoPrint’s Eloqua email marketing and communications program including:

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    Customer data segmentation analysis
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    Campaign asset design and development
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    Worldwide deployment to 36 countries in 9 languages
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    Development of processes to comply with worldwide privacy laws
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    Development of multi-touch rules-based email campaigns
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    Customer data cleansing, normalization and analytics
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    Interactive, media-rich product demonstrations
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    Web banners and home page hero space interactive content
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    Design and development of marketing and product microsites
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    Development of blog, survey and social networking microsites
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    Reporting of all web metrics using Coremetrics and Google Analytics
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    Video and audio editing production support
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    Web team graphic and technical support

Digital Media Developer
CTSi | 2001 - 2008

My time at CTSi coincided with the explosive growth of the internet and the transition from traditional print media to digital. While the web had been around long enough for the dotcom bubble to form and burst, online marketing was in its infancy and social media was just emerging. Responsive web design wouldn't be defined until 2010 and email marketing was the Wild West—CANSPAM came around in 2003. Adobe didn't own everything, QuarkXPress ruled desktop publishing, and we still delivered files on Syquest. In this dynamic environment, I was a Swiss Army Knife digital designer, full-stack web developer, systems administrator, network security monitor, and email marketing manager. It was a tremendous opportunity to dive into and cut my teeth on a broad range of emerging and maturing technologies.

Education

BA—Fine Art
San Diego State University | 1992

My education was a journey of passion over practicality. With an interest in early computing, I started in computer sciences. This was a time when CRTs were green or amber and high-level programming languages were in their infancy. Being a bit of an immediate gratification kind of person, writing endless lines of opcode to perform the simplest tasks left me re-evaluating my life choices. This soul-searching led to pivot to my real passion—art and design. 

My degree in fine art with an emphasis in printmaking reflects my love of art with a passion for technical processes. The printmaking process I focused on was traditional stone lithography. Requiring careful preparation and attention to detail, both the technical skill required, and wide range of techniques appealed to my creative and nerdy personality.

My passion for technology remains and my early interest in programming has fueled my continued self-education in web design, development, and microcontrollers.